Advertise with Us!

Every season, Opera Theatre produces a beautiful, high-quality season playbill that is distributed free of charge to more than 20,000 audience members during the months of May and June. Support a great cause, reach a wide audience, and promote your business by becoming an advertiser in our annual program book!

Who you’ll reach

By advertising in OTSL’s program book, you’ll amplify your message to a diverse, culturally curious, and trend-setting audience. Here are some recent stats on our Festival Season audience: 

• 42% of audiences have annual incomes of $150K+ 

• 51% of audiences are Baby Boomers, 18% are Gen X, and 11% are Millennials 

• More than 13% identify as BIPOC (non-white) 

• Audiences come from more than 181 unique postcodes in the state of Missouri alone! 
• Nationally, audiences travel to OTSL from 48 different states.

How to reserve your ad placement 

To reserve an ad, please download and fill out our 2025 Rate Card, then submit your form to Tammy Brownfield of STL Programs at TammyB@stlprograms.com or (314) 359-0316. STL Programs is the authorized ad sales agent for OTSL.  

Download our 2025 Rate Card

Submit your form by email

Call STL Programs for assistance

Browse Last Season’s Program Book